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THE BIG REVEAL

Peter Dolezilek

The UW Design Show is an annual student-produced effort, showcasing skills through our work as well as the creation of a show identity, website and exhibition. As the identity team, we explored the theme of "unveil" over the course of seven weeks, eventually rendering white sheet imagery with distorted text. "The Big Reveal" was printed in iradescent foil, revealing itself in new ways under different lighting conditions.

We created accompanying postcards, style guides, and window displays. A number of additional teams applied our identity to on-site installations, social media hype, and our website.

Team Members

An identity and poster created for the 2017 UW Design Show.

White sheet imagery with distorted text is used to convey the class-selected theme "Unveil"

Iradescent foil reveals warped text in new ways under different lighting conditions.

Additional teams applied our identity to on-site installations, social media hype, and a 2017 show website.

Show photography by Nadia Ahmed

Show photography by Nadia Ahmed